NYC Nike Court Collection

The evening before the U.S. Open kicked off, Nike Tennis’ biggest stars recreated the brand’s infamous “NYC Street Tennis” commercial, commemorating their classic “street” theme from the mid-90’s featuring tennis greats, Pete Sampras & Andre Agassi.

Sampras & Agassi joined the likes of Maria Sharapova, Roger Federer, Rafael Nadal, Serena Williams & other Nike Tennis athletes as they took the streets & hit some balls around, engaging with the crowd and obviously promoting their new line. In honor of the event & the past history between Nike & the U.S. Open, Nike has decided to release an NYC Court Collection with an array of tanks, t-shirts & jackets with Nike’s court logo located on all of the apparel pieces. Nike offers the look you want for the courts featuring the always comfortable Dri-FIT material. Find the latest Nike Court Collection gear with us at Midwest Sports!

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Babolat Pure Aero

Several months ago, Rafael Nadal was spotted using a blacked out prototype frame that had the tennis world abuzz. Those who follow Babolat racquet design know that Babolat traditionally follows a 3.5-3 year product cycle – so was this the new Aeropro Drive? Now we can officially introduce the new Babolat Pure Aero, endorsed by Rafael Nadal in an exciting new matte black and fluorescent yellow cosmetic. An emphasis on spin friendly design remains a carryover from the design of the Aeropro Drive family of racquets. An updated Aeromodular beam design produces 11% less drag than the previous Aeropro Drive. The edges of the frame have a more finely honed edge that provides aerodynamic benefit without fundamentally changing what you have always liked about the 23/26/23mm beam design of the previous Aeropro Drive. Data compiled from the past 18 months of Babolat PLAY sessions enhanced the development of Babolat FSI (Frame String Interaction) string technology first used in the 2015 Pure Drive. FSI Spin evolves this technology with not only a more open string pattern spacing near the edge/denser in middle of frame, but also permits more movement of the main strings, due to horizonally slotted grommet openings at 6:00 and 12:00.
The old saying, “If it ain’t broke don’t fix it” is one that Babolat typically sticks very close to. The Pure Aero offers a solid, evolved update to the Aeropro Drive without trying to re-invent the wheel. Players seeking outstanding spin potential with the added pop of the wider beam you have come to know and love will find the Babolat Pure Aero an incredible update to the Babolat racquet family.

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2015 Western & Southern Open

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Midwest Sports is a proud platinum sponsor of the Western & Southern Open. Over the past decade, Midwest Sports has partnered with the W&S Open as the official retailer. Our 12,000 sq. ft. air-conditioned satellite store located behind Center Court, features a comprehensive selection of tennis racquets, tennis apparel, tennis shoes & much more from over 25 different vendors.

Click here to shop Western & Southern Open Tournament Apparel

Apparel Piece of the Month

Two “stand out” apparel pieces this month are the Adidas Stella McCartney tank and coordinating skort. The tank is a racer back style made of a “climalite” seamless fabric that fits close to the body with superior moisture management. This tank is incredibly comfortable and looks fantastic with the Stella McCartney skort. The skort has a soft elastic waistband with a unique open mesh, laser vented skirt. It is extremely light weight and comfortable!
There is also a dress in this line that is worn on court by Caroline Wozniacki. This incredibly fashion forward, feminine tennis line can be purchased online at Midwestwestsports.com or in their retail showroom in Cincinnati,Ohio.

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adidas Barricade Boost

Adidas evolves the latest Barricade tennis shoe by adding Boost energy return/cushioning technology in the heel for the plushest, most cushioned Barricade ever! The upper and support framework of the Barricade Boost remains unchanged from the already stellar Barricade 2015. The lightweight TPU skin combined with ballistic mesh for breathability without sacrificing stability or durability. Boost foam in the heel offers the best energy return in the tennis marketplace due to thousands of energy capsules that store and release energy with each step. adidas has used this proven technology in its running shoes with great results, now the tennis line gets a “boost” in the comfort/cushioning department! A durable adiwear 6 outsole with 6 month warranty completes the Barricade Boost package – comfort, breathability, stability, and durability. Look for the shoe on court this Fall 2015 on season, slated to be worn by Jo-Wilfried Tsonga and other adidas sponsored tennis athletes on the ATP World Tour.

Available at Midwest Sports on 7/31!

 

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2015 Western & Southern Player Field Announcement

Cincinnati, Ohio (July 16th, 2015) – Shortly after agreeing to a freshly minted, three year contract extension to remain the title sponsor of Cincinnati’s historic tennis tournament, the Western & Southern Open was pleased to announce both the Men’s & Women’s tournament fields for this year’s tournament.  Cincinnati’s premier tennis event will take place from August 15th to August 23rd at the Linder Family Tennis Center 20 miles north of Cincinnati in Mason, Ohio. The player field announcement was held at the historic Mercantile Library located in the heart of downtown Cincinnati.

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W&S Open placed headbands on the historic statues at the Mercantile Library

The Men’s commitment list features the top 43 players in the World (rankings as of    entry deadline of June 30) including the famously dubbed “Big 4″. The World’s No. 1  player Novak Djokovic, fresh off his 3rd career Wimbledon title, is looking claim the    Rookwood Cup for the first time in his career and become the first player to win all nine  of the ATP Tour Masters 1000 series events. The Men’s field also includes the 2015  French Open champion & World No. 4, Stan Wawrinka. The field is littered with6  grand slam champions including one of the greatest players of all time & five time  (’14,’12,’10,’09,’0&) defending champion(2014, ’12, ’10, ’09, ’07) Roger Federer. The  Men’s field will be jammed back with great competition.

The Women’s draw will feature the WTA’s World Top 39 tennis players including  World No.1 Serena Williams. Williams who will be looking to complete the calendar grand slam at the end of August, is looking to defend her title she claimed last year in Cincinnati. The World No. 19 ranked player, Victoria Azarenka, will look to continue her comeback 2015 campaign and play well at the tournament she won just two years ago. New comers, 2015 Wimbledon Runner Up Garbine Muguruza and rising American, Madison Keys will look to continue make loud statements with there play at the Western & Southern Open.

The Western & Southern Open established in 1899, is the oldest professional tennis tournament in the United States that is still held in it’s original city. The W&S Open is only one of five events in the world outside of the Grand Slams with events of both ATP Tour Masters 1000 series and a Premier 5 event for the WTA occurring during the same week at the same venue. According to a report in 2011, the Western & Southern Open produced a $62.5 million impact for the economy of Great Cincinnati through its capital expansion, tournament operations and spending by visitors outside the area.

With over $23 million dollars spent in the recent years on expansion, the Western & Southern Open hopes that 2015 will be marked the year of the “fan”. As most fan’s spend around 6 1/2 hours at the tournament, the W&S Open has recently developed the WSOPENNOW app that will alert fans of practice schedules, match times & other fun things going on around the grounds. Powernet will return to the Lindner Family Tennis Center this year as the event’s Official Wi-Fi Provider. Powernet will expand its free-access, public Wi-Fi network to cover the entire tournament venue, which measures just under 20 acres.

The event will be broadcasted by the Tennis Channel, ESPN 2 and CBS to more than 67 million people in 170 countries worldwide. The Western & Southern Open is one of the last stops prior to the U.S. Open in Flushing Meadows, New York.

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Starting on August 15th, players will compete to put their names on the historic Rookwood Cup.

Babolat Wimbledon Collection

As the 2015 Wimbledon tournament kicked off yesterday at the All England Club, Babolat continues it’s second year of partnership with the All England Lawn Tennis Club as the official licensee of racquets, bags, footwear and accessories that bear the Wimbledon brand.

Rather than rolling out what could have been a stodgy white/gold line of products (as quite happens with other product lines “inspired by Wimbledon”) Babolat has taken a bolder approach in offering some exciting takes on the green, purple, black and white themes of Wimbledon. The advertising graphics for this line even take a cue from the London punk scene of the late 1970’s with its Sex Pistols inspired font and grass mohawk treatment of the Propulse and Pure Strike, just to let you know that this collections meant to have a bit of an edge to it.

The Pure Strike is updated with a flashy green and black graphic and continues to strike the perfect balance between response and precision for ones game. The Pure Drive Team offers a sleek cosmetic update to the legendary Babolat Pure Drive Series, with a brilliant white, black and green graphic inspired by elegant green grass at the All England Club. The Pure Strike bag collection also gets the black and green Wimbledon treatment in the 15 racquet bag and 6 pack tennis configurations.

Fans of the top of the line Propulse 4 shoe will be happy to know that there is another striking color in this shoe, with this black and green update with Wimbledon logo. The Limited Edition Babolat Propulse tennis shoe is packed with the most cutting edge technology, and is designed for players that are looking for durability and support.The kids have not been forgotten either, with a Pure Drive junior racquet and smaller version of the Propulse also being options in this line.

“Wimbledon is a legendary reference. Wimbledon and Babolat are intrinsically linked to both the origins of tennis, and also to its future, thanks to their tradition of ongoing innovation. Our shared ambition is to combine the best of our values and experience to foster the spirit of tennis all year long and all around the world for all types of tennis players,” says Eric Babolat, Chairman and CEO of Babolat.

Babolat’s Wimbledon collection still honors and respects the tradition of Wimbledon, but brings a fresh edge to this classic tournament. Cheers!

Shop the rest of our 2015 London Tennis Gear collection here.

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Legendary Performance, Timeless Value: Diadora Tennis

The word Diadora comes from the greek διὰ δωρέα “dia-dorea” Which means “to share gifts and honours”.

Quality and workmanship have been hallmarks for the Diadora tennis brand from the days of Borg, Vilas, and Cash in the 70’s and 80’s, Becker, Courier and Kuerten in the 90’s and 00’s, through today. For the discerning tennis player looking for a brand based on heritage and its use of high end materials, great colors and comfort, look no further than Diadora. (have pics of Borg, Vilas, Courier, and Kuerten saved in Diadora shoe folder.)

The Speed Star K model makes use of kangaroo leather for softness, comfort and sensitivity. Use of this material is more common in soccer, but lends itself well to the rigors of tennis, offering a supple, custom feeling fit to the upper. Double Action 2 and Axeler Heel Propulsion further add to the technology features of the Diadora Speed Star. Axeler Heel Propulsion is made from Pebax, a highly elastic memory material. Thanks to a specially contoured insert the Axeler Heel Propulsion ensures maximum shock absorption during impact with the ground. A 2015 Tennis Magazine top pick!

The Speed Pro EVO offers a lightweight option with excellent breathability thanks to the use of Supreltech Air mesh and Dia Shield. Socklike fit with unitongue construction. Also continues the use of Double Action 2 cushioning and Axeler Heel Propulsion. Incredible comfort with a great splash of color! Also highly rated in the 2015 Tennis Magazine shoe ratings issue!

In addition to the latest styles of Diadora, Midwest Sports offers a great selection of past generation models at discount prices. While supplies last!

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The King of Clay Dethroned

If Novak Djokovic ever wants to accomplish the career Grand Slam, step one of defeating the “King of Clay” at Roland Garros had to happen. Today the 8 time major champion, did what only one man (Roger Soderling) has ever done, beat Rafael Nadal on the red clay at Roland Garros.

Rafael Nadal entered Wednesday’s match against World #1 Novak Djokovic with 9 titles and a 70-1 record at Roland Garros. After 2 hours and 26 minutes, Djokovic on Rafa’s 29th Birthday, maintained his 27th straight match winning streak and dethroned the King of Clay 7-5, 6-3, 6-1.

Djokovic, who has won 40 of his 42 matches this season, clearly has his sights set on obtaining his first career title at Roland Garros. Novak knows that this was a huge win, but it only means his spot is secure in the semifinals of the French Open.

When asked about playing a familiar opponent Andy Murray in the semifinals Djokovic responded, “This is not the shadow of a doubt that he has made ​​great strides on clay. I looked a bit in Madrid and Rome too. I think he moves better than ever. It serves very well, he always has a very good ball control. It has a tennis background play absolutely outstanding, one of the best in this exercise. It is steeped in talent. Now I must advance. I just won a quarter-final but that was not the goal in itself. I’m here to win the title.”

Rafa whom was disappointment in his performance today, has hope for his future at Roland Garros, “I lost in 2009 and it’s not the end. I lost in 2015 and it’s not the end. I hope to be back here next year.” Djokovic ended Rafa’s 39 consecutive match winning streak at Roland Garros, and advanced to the semifinals where he will face Andy Murray who defeated David Ferrer 7-6 (4), 6-2, 5-7, 6-1.

After the big win, Novak added, “Right now I’m aware that this is a big win which I will enjoy tonight but tomorrow is a new day and I will move on.”

Sony Tennis Sensor

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Will Sony have the answer to the next generation of tennis racquet connectivity? We will finally get a chance to see tomorrow with the introduction of the Sony Tennis Sensor to the tennis industry marketplace. This sensor is compatible/interchangeable with newer racquets from Wilson, Head, Prince and Yonex and seamlessly records swing speed, ball speed, ball impact spot, stroke type, and amount of spin. Recorded data is stored on your smartphone and sorted by shot type. Reports are automatically created so that you can review and analyze your performance. Features not unlike Babolat’s PLAY technology, but unlike Babolat, your shot data is recorded and displayed in real-time, in sync with video. Various playback features are available that give players instant feedback on their play. Leave it to a non-tennis company such as Sony to put their years of AV expertise to work in this device.

Other features include Share Your Play which allows the player to share your play result in a visual format via social media. Also Sequence Photo using Motionshot: The Smart Tennis Sensor App will integrate Sony’s free Motionshot app to create sequence photos to see a frame by frame image of a shot. Slow Motion Playback: Videos can be played back in 1/10 speed, allowing plays and coaches to view details such as footwork, position of contact, etc. No Apple Watch (sorry!) but there is Compatibility with Android Wear Devices.

Early testing suggests that the installation and interchangeable nature of the Sony Sensor offers a leg up on Babolat PLAY in that there are many more racquet options to which the sensor can be affixed. However, only relatively new frames from Wilson, Head, Prince, and Yonex are compatible at this time. By the time you factor in the cost of the Sony Sensor ($200 MSRP) in addition to one of the newer frames from the aforementioned brands, the total gets close to $400 for the combination. There will also no doubt be those who hold the racquet near the end of the handle that may feel the sensor, as well as the small change in weight (~10g or so) due to the sensor.

Interpretation of the data remains up to the user (and/or the coach), but the Sony Sensor looks to evolve the interactive future of tennis – until the next device comes along!