Athletic DNA

Midwest Sports recently started carrying a line called “Athletic DNA”. I’m in love with a men’s crew shirt called “match crew”. It comes in two colors, black and white, that each feature a bright all over graffiti print. It is made with a performance fabric that helps to keep you cool and dry. You are sure to be noticed on court when wearing this bold graphic shirt.

This Athletic DNA shirt will be worn on court by some of the highest ranked junior USTA players in the country. It can be purchased in our retail store at Midwest Sports or online at www.midwestsports.com.

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adidas Barricade 2015 Great Wall Shoe

Walls are part of every Tennis players life. We use them, we play with them, we overcome them. With the new Barricade Wallpack, adidas is paying tribute to those walls. Inspired by some of the most famous walls on earth, this shoe pays tribute to the Great Wall of China with bamboo-inspired print and red color pops meaning luck and happiness in Chinese culture. The shoe combines a supportive midfoot with a more flexible forefoot for unrestrictive movement as you play, plus full-length Adiprene cushioning. Check out the latest addition of the Barricade Wall pack at Midwest Sports!

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Women’s Apparel Piece of the Month

My favorite apparel piece this month is the Fila platinum asymmetrical tank. It is a platinum stretch jersey material with THERMOCOOL fabric. It comes in two colors, with my favorite being the printed black and teal space dye. The asymmetrical lines at the bottom of the top are very flattering on a woman’s hips, while the racerback style enhances the shoulders. This Fila line is worn on court by Jelena Jankovic. It can be found at midwestsports.com.

 

 

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NYC Nike Court Collection

The evening before the U.S. Open kicked off, Nike Tennis’ biggest stars recreated the brand’s infamous “NYC Street Tennis” commercial, commemorating their classic “street” theme from the mid-90’s featuring tennis greats, Pete Sampras & Andre Agassi.

Sampras & Agassi joined the likes of Maria Sharapova, Roger Federer, Rafael Nadal, Serena Williams & other Nike Tennis athletes as they took the streets & hit some balls around, engaging with the crowd and obviously promoting their new line. In honor of the event & the past history between Nike & the U.S. Open, Nike has decided to release an NYC Court Collection with an array of tanks, t-shirts & jackets with Nike’s court logo located on all of the apparel pieces. Nike offers the look you want for the courts featuring the always comfortable Dri-FIT material. Find the latest Nike Court Collection gear with us at Midwest Sports!

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Babolat Pure Aero

Several months ago, Rafael Nadal was spotted using a blacked out prototype frame that had the tennis world abuzz. Those who follow Babolat racquet design know that Babolat traditionally follows a 3.5-3 year product cycle – so was this the new Aeropro Drive? Now we can officially introduce the new Babolat Pure Aero, endorsed by Rafael Nadal in an exciting new matte black and fluorescent yellow cosmetic. An emphasis on spin friendly design remains a carryover from the design of the Aeropro Drive family of racquets. An updated Aeromodular beam design produces 11% less drag than the previous Aeropro Drive. The edges of the frame have a more finely honed edge that provides aerodynamic benefit without fundamentally changing what you have always liked about the 23/26/23mm beam design of the previous Aeropro Drive. Data compiled from the past 18 months of Babolat PLAY sessions enhanced the development of Babolat FSI (Frame String Interaction) string technology first used in the 2015 Pure Drive. FSI Spin evolves this technology with not only a more open string pattern spacing near the edge/denser in middle of frame, but also permits more movement of the main strings, due to horizonally slotted grommet openings at 6:00 and 12:00.
The old saying, “If it ain’t broke don’t fix it” is one that Babolat typically sticks very close to. The Pure Aero offers a solid, evolved update to the Aeropro Drive without trying to re-invent the wheel. Players seeking outstanding spin potential with the added pop of the wider beam you have come to know and love will find the Babolat Pure Aero an incredible update to the Babolat racquet family.

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2015 Western & Southern Open

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Midwest Sports is a proud platinum sponsor of the Western & Southern Open. Over the past decade, Midwest Sports has partnered with the W&S Open as the official retailer. Our 12,000 sq. ft. air-conditioned satellite store located behind Center Court, features a comprehensive selection of tennis racquets, tennis apparel, tennis shoes & much more from over 25 different vendors.

Click here to shop Western & Southern Open Tournament Apparel

Apparel Piece of the Month

Two “stand out” apparel pieces this month are the Adidas Stella McCartney tank and coordinating skort. The tank is a racer back style made of a “climalite” seamless fabric that fits close to the body with superior moisture management. This tank is incredibly comfortable and looks fantastic with the Stella McCartney skort. The skort has a soft elastic waistband with a unique open mesh, laser vented skirt. It is extremely light weight and comfortable!
There is also a dress in this line that is worn on court by Caroline Wozniacki. This incredibly fashion forward, feminine tennis line can be purchased online at Midwestwestsports.com or in their retail showroom in Cincinnati,Ohio.

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adidas Barricade Boost

Adidas evolves the latest Barricade tennis shoe by adding Boost energy return/cushioning technology in the heel for the plushest, most cushioned Barricade ever! The upper and support framework of the Barricade Boost remains unchanged from the already stellar Barricade 2015. The lightweight TPU skin combined with ballistic mesh for breathability without sacrificing stability or durability. Boost foam in the heel offers the best energy return in the tennis marketplace due to thousands of energy capsules that store and release energy with each step. adidas has used this proven technology in its running shoes with great results, now the tennis line gets a “boost” in the comfort/cushioning department! A durable adiwear 6 outsole with 6 month warranty completes the Barricade Boost package – comfort, breathability, stability, and durability. Look for the shoe on court this Fall 2015 on season, slated to be worn by Jo-Wilfried Tsonga and other adidas sponsored tennis athletes on the ATP World Tour.

Available at Midwest Sports on 7/31!

 

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