For decades, New Balance decided against endorsing major professional athletes. The Boston based company, which is the only athletic shoe company that manufactures their footwear in the U.S., decided years ago that they would just sign runners to smaller contracts, and would not even feature those runners in any advertisements.
Well, the times caught up to New Balance, and in 2009, New Balance decided that they would jump into the endorsement game and start representing professional athletes. The one stipulation with these potential clients of New Balance was that the athletes would have to commit time and effort towards a charity of their choice. In return, New Balance would provide financial backing towards that particular charity.
New Balance started representing Major League Baseball players, now over 350 players of the league wear New Balance cleats. Shortly after diving into professional baseball, New Balance decided that they would embark on the sport of tennis.
On January 3rd, 2013, New Balance announced that they would sign then 21-year-old, Canadian Tennis player, Milos Raonic to a multi-year contract to become the face of New Balance tennis. Raonic now in his 2nd year with New Balance, is very involved with the inspiration aspect of the shoes & apparel in which Raonic wears on the court.
Diving deeper into the gear worn on court by Raonic, the 6th ranked player on the ATP circuit wears New Balance’s new shoe, the 996v2 tennis shoe. This shoe is the ideal volley between form & function. Raonic’s shoe of choice offers supreme flexibility to go along with lightweight durability. This top-flight tennis shoe will help keep you fast and stable during and after a match.
For those looking forward to the adidas Barricade 9, you will be met with a shoe that not only has a welcome surprise with its name, adidas Barricade 2015, but also with the amount of out of the box comfort and response. With a striking black and red colorway, this Barricade is visually attention grabbing and marks a departure from the plasticky upper found in the Barricade 8 and 8+. With a new Barricade chassis design, stability is not compromised, yet break in and response feel are much improved. Ballistic mesh and welded TPU upper for the most breathable Barricade yet. From a cushioning standpoint, adidas continues the use of adiprene and adiprene + for outstanding cushioning and propulsion. And what would the Barricade 2015 be with a 6 month durability warranty on the ADIWEAR 6 outsole! Durablity and stability have been hallmarks of the Barricade tennis shoe line for over a decade. Add comfort and improved flexibility in the Barricade 2015 to those defining features that have kept tennis players coming back!
The adidas Barricade 2015 will be available to ship on Thursday, December 4th!
Chrissie by Tail tennis is a new women’s line in the tennis industry. Legendary tennis player Chris Evert is the inspiration behind the line. Chrissie apparel is designed to make you feel graceful and classy even in the toughest of competitions!
This new line is sold at midwestsports and is perfect for the women tennis player that wants to feel feminine while competing at the highest level!
Win big with the confidence of looking great in this Tail tennis tank, features include color block details, mesh inserts for ventilation, and performance jersey fabrics to keep you comfortable on the court.
Bolle high performance tennis tank will keep you performing your best on the court. Features include a square neckline, contrast fabric stripe detail across the front, and Bolle logo at the left front hem. The Bolle High Performance tennis collection offers a tapered athletic fit, and is made with wicking fabric that is UV protective, anti-bacterial and anti-static. Sweet, sporty and made to look great on everyone; this Bolle skirt features pleats, contrast binding at hem, and attached undershorts for added comfort and coverage in contrasting color.
This Tonic feminine and stylish tennis dress will have you looking great and feeling cool on the court. Dress features a scoop neck, racer back, and a built-in shelf bra with removable cups. Dress also has a fitted bodice with a pleated skirt, and is made with moisture wicking fabrics for the ultimate in comfort.
The piece of tennis apparel I would love to own is the Inphorm Block Tennis Dress. This is a fantastic dress to be worn by any lady, young or old, competing on the tennis court. This dress is also available in a Champagne/Tubro Orange color. One would need this dress due to the excellent style and feel of the fabric. The higher neckline is very flattering and protects you from too much sun exposure on your chest. The Inphorm line which is new to Midwest Sports is an eco-friendly line. When you feel good…you play well!!
Maria Sharapova has reached her third straight finals at Roland Garros after defeating 20 year old Canadian, Genie Bouchard, 4-6, 7-5, 6-2. Sharapova has won 19 of her last 20 matches at Roland Garros, her only loss came at the hands of Serena Williams in the finals last year. Sharapova is trying to relive some of the magic she found in 2012, after she marched through the field at Roland Garros & achieved the allusive career grand slam (wins at all of the major tournaments) and first title at the French Open. Sharapova won the title in 2012 after defeating the crowd favorite & one of France’s own, Sara Errani, 6-3, 6-2.
Sharapova’s road to the finals this year drew clear after the World No. 1 & defending French Open Champion, Serena Williams, was upset in the 2nd round. Before the tournament started, many fans had penciled in a Williams vs. Sharapova quarterfinals matchup. That potential matchup could have been a gigantic hurtle to overcome for Sharapova, who is winless versus Williams since 2004 and holds a 2-16 career record against Serena.
The match between Sharapova and Bouchard for a chance at a finals berth was a clear example of Sharapova’s clay dominance. Sharapova has proved to be the “Queen of Clay” over the past 3 years, partly due to her charm and grace on and off the court, but particularity due to the impressive 53-4 record Sharapova holds on clay since 2010. Sharapova took her normal, not necessarily good, “slow start” approach to this match, dropping the first 6-4 to Bouchard. Sharapova battled back resiliently in the next two sets, fight off the 20 year old, 7-5 in a well contested 2nd set. In the 3rd set, Sharapova started to mix in her proven experience at grand slams to go along with her overall talent on the clay surface, asserting her dominance over the future star from Canada, 6-2 in the 3rd.
Sharapova will take on 22 year old & soon to be World No. 3, Romanian, Simona Halep in the finals on Saturday. Sharapova holds a 3-0 record versus Halep. These two last met in the finals of Madrid Open in early May in which Sharapova won 1-6, 6-2, 6-3.
Tennis’ newest rising star, Simona Halep, reached her first career Grand Slam semifinal after beating Svetlena Kuznetsova 6-2, 6-2. Halep, the 4th ranked player in the world, has been dominant at Roland Garros, not dropping a set this tournament.
After a 3 hour rain delay, the 22 year old Halep, put all of the nerves and pressure aside and just played her game. That game of hers, has been one of the best games during the 2014 season. Halep ripped forehand after forehand, wearing Kuznetsova down. Halep has become a force on tour & fashionable on the court as well. During her match versus Kuznetsova, Halep gave us a fresh look in her glow orange adidas tank with a tribe purple skirt with bright orange under shorts.
Genie Bouchard has emerged as one of tennis’ next stars. She not only brings a sense of youth to a sport in search of a future star, but through her sponsor, Nike, Bouchard brings a great sense of style to the court. During the 2014 French Open, Bouchard has powered her way to a semifinals appearance where she will face Maria Sharapova. Bouchard, ranked 16th in the world, has now advanced to her second career Grand Slam semifinal.
The 20 year old Canadian, models some of her game after Maria Sharapova, fittingly, her outfit is from the Nike “Maria” Collection. The Nike Premier Maria Tank features a supportive built in bra in a fun contrast color, with a perforated mesh back for ultimate breathability. This top while being fitted in the bust has a body skimming aesthetic on the torso which is comfortable while playing in the summer months!
This tank is available in 3 fashionable colors; lilac, geranium and the go-to white! The Nike Maria Athlete Tank is also available in junior sizes! It can be purchased at your favorite tennis shop Midwest Sports!
Roger Federer is looking to collect his 2nd career French Open title in 2014. His style is casual and effortless, yet built to perform. The Nike Premier RF Crew is a high performance shirt constructed of a DRI-FIT heathered knit, with perforated armholes and back panel. Federer has gone away from his usual style which includes a collared polo. Federer is currently wearing a v-neck styled shirt. Elevate your game to the next level & look like the legend on the court!
New for 2014, Eleven introduces the Summer 2014 Aurora Collection of women’s tennis apparel designed by Venus Williams . Venus Williams is a hit on and off the court with her new line of women’s tennis apparel, Eleven. Shop for great new styles and fresh, fun looks. Check out our new Summer 2014 Aurora fashion video below.