For decades, New Balance decided against endorsing major professional athletes. The Boston based company, which is the only athletic shoe company that manufactures their footwear in the U.S., decided years ago that they would just sign runners to smaller contracts, and would not even feature those runners in any advertisements.
Well, the times caught up to New Balance, and in 2009, New Balance decided that they would jump into the endorsement game and start representing professional athletes. The one stipulation with these potential clients of New Balance was that the athletes would have to commit time and effort towards a charity of their choice. In return, New Balance would provide financial backing towards that particular charity.
New Balance started representing Major League Baseball players, now over 350 players of the league wear New Balance cleats. Shortly after diving into professional baseball, New Balance decided that they would embark on the sport of tennis.
On January 3rd, 2013, New Balance announced that they would sign then 21-year-old, Canadian Tennis player, Milos Raonic to a multi-year contract to become the face of New Balance tennis. Raonic now in his 2nd year with New Balance, is very involved with the inspiration aspect of the shoes & apparel in which Raonic wears on the court.
Diving deeper into the gear worn on court by Raonic, the 6th ranked player on the ATP circuit wears New Balance’s new shoe, the 996v2 tennis shoe. This shoe is the ideal volley between form & function. Raonic’s shoe of choice offers supreme flexibility to go along with lightweight durability. This top-flight tennis shoe will help keep you fast and stable during and after a match.