Several months ago, Rafael Nadal was spotted using a blacked out prototype frame that had the tennis world abuzz. Those who follow Babolat racquet design know that Babolat traditionally follows a 3.5-3 year product cycle – so was this the new Aeropro Drive? Now we can officially introduce the new Babolat Pure Aero, endorsed by Rafael Nadal in an exciting new matte black and fluorescent yellow cosmetic. An emphasis on spin friendly design remains a carryover from the design of the Aeropro Drive family of racquets. An updated Aeromodular beam design produces 11% less drag than the previous Aeropro Drive. The edges of the frame have a more finely honed edge that provides aerodynamic benefit without fundamentally changing what you have always liked about the 23/26/23mm beam design of the previous Aeropro Drive. Data compiled from the past 18 months of Babolat PLAY sessions enhanced the development of Babolat FSI (Frame String Interaction) string technology first used in the 2015 Pure Drive. FSI Spin evolves this technology with not only a more open string pattern spacing near the edge/denser in middle of frame, but also permits more movement of the main strings, due to horizonally slotted grommet openings at 6:00 and 12:00.
The old saying, “If it ain’t broke don’t fix it” is one that Babolat typically sticks very close to. The Pure Aero offers a solid, evolved update to the Aeropro Drive without trying to re-invent the wheel. Players seeking outstanding spin potential with the added pop of the wider beam you have come to know and love will find the Babolat Pure Aero an incredible update to the Babolat racquet family.
As the 2015 Wimbledon tournament kicked off yesterday at the All England Club, Babolat continues it’s second year of partnership with the All England Lawn Tennis Club as the official licensee of racquets, bags, footwear and accessories that bear the Wimbledon brand.
Rather than rolling out what could have been a stodgy white/gold line of products (as quite happens with other product lines “inspired by Wimbledon”) Babolat has taken a bolder approach in offering some exciting takes on the green, purple, black and white themes of Wimbledon. The advertising graphics for this line even take a cue from the London punk scene of the late 1970’s with its Sex Pistols inspired font and grass mohawk treatment of the Propulse and Pure Strike, just to let you know that this collections meant to have a bit of an edge to it.
The Pure Strike is updated with a flashy green and black graphic and continues to strike the perfect balance between response and precision for ones game. The Pure Drive Team offers a sleek cosmetic update to the legendary Babolat Pure Drive Series, with a brilliant white, black and green graphic inspired by elegant green grass at the All England Club. The Pure Strike bag collection also gets the black and green Wimbledon treatment in the 15 racquet bag and 6 pack tennis configurations.
Fans of the top of the line Propulse 4 shoe will be happy to know that there is another striking color in this shoe, with this black and green update with Wimbledon logo. The Limited Edition Babolat Propulse tennis shoe is packed with the most cutting edge technology, and is designed for players that are looking for durability and support.The kids have not been forgotten either, with a Pure Drive junior racquet and smaller version of the Propulse also being options in this line.
“Wimbledon is a legendary reference. Wimbledon and Babolat are intrinsically linked to both the origins of tennis, and also to its future, thanks to their tradition of ongoing innovation. Our shared ambition is to combine the best of our values and experience to foster the spirit of tennis all year long and all around the world for all types of tennis players,” says Eric Babolat, Chairman and CEO of Babolat.
Babolat introduces the Aeropro Drive Lite Pink edition tennis racquet. This frame is used by, WTA’s newest rising star, Genie Bouchard. This frame updates the legendary Aeropro racquet line with a stunning new pink cosmetic graphic.
The AeroPro Lite features a refined cortex dampening system interface for even better feel. The specs on this racquet are identical to that of the AeroPro Drive Lite. This frame is the ideal frame for a younger player transitioning to a frame with a lightweight feel at 10.0 ounces as a more maneuverable alternative to the standard Aeropro Drive GT. Slightly more flexible, spin-friendly alternative to the Pure Drive.
The new Babolat Pure Drive tennis racquets have arrived in stock! With its power and versatility the Babolat Pure Drive is perfectly adapted to punchers and their play style. The new 2015 Pure Drive is engineered to let players dominate the game by taking power + control to the next level. The new Pure Drive’s are updated with Babolat’s new frame to string interaction technology with a redefined sweetspot. Babolat’s Pure Drive impact zone is located higher than the traditional center of the racquet.
Not only are these racquets efficient in terms of harnessing power plus control, but they also have a new bold design! Babolat has added touches of white for the first time, bringing a new sleek look the Pure Drive frames. Shop the new Pure Drive racquets now!
Babolat has now partnered with the All England Lawn Tennis Club to produce a line of racquets, bags, footwear and accessories that bear the Wimbledon brand. Rather than rolling out what could have been a stodgy white/gold line of products (as quite happens with other product lines “inspired by Wimbledon”) Babolat has taken a bolder approach in
offering some exciting takes on the green, purple and white themes of Wimbledon. The advertising graphics for this line even take a cue from the London punk scene of the late 1970’s with its Sex Pistols inspired font and grass mohawk treatment of the Propulse and Pure Drive, just to let you know that this collection is meant to have a bit of an edge to it.
The Pure Drive is updated with a bright green, white and black graphic and keeps the playability expected from this legendary model unchanged. Same for the Aeropro Team (the lightweight counterpart to Nadal’s Aeropro Drive.) Expect to get some attention on court with the look of these frames. The Team Line bag collection also gets the black and green Wimbledon treatment in the 12 racquet bag and tennis backpack configurations. Fans of the top of the line Propulse 4 shoe will be happy to know that there is another striking color in this shoe, with this all-green update with Wimbledon logo and purple trim.
The kids have not been forgotten either, with a Pure Drive junior racquet and smaller version of the Propulse also being options in this line.
Genie Bouchard has emerged as one of tennis’ next stars. She not only brings a sense of youth to a sport in search of a future star, but through her sponsor, Nike, Bouchard brings a great sense of style to the court. During the 2014 French Open, Bouchard has powered her way to a semifinals appearance where she will face Maria Sharapova. Bouchard, ranked 16th in the world, has now advanced to her second career Grand Slam semifinal.
The 20 year old Canadian, models some of her game after Maria Sharapova, fittingly, her outfit is from the Nike “Maria” Collection. The Nike Premier Maria Tank features a supportive built in bra in a fun contrast color, with a perforated mesh back for ultimate breathability. This top while being fitted in the bust has a body skimming aesthetic on the torso which is comfortable while playing in the summer months!
This tank is available in 3 fashionable colors; lilac, geranium and the go-to white! The Nike Maria Athlete Tank is also available in junior sizes! It can be purchased at your favorite tennis shop Midwest Sports!
Cincinnati, Ohio (August 10th, 2013) – The marquee qualifying match of the day featured 20 year old ultra talented Australian Bernard Tomic (World No. 41) vs. 30 year old crafty wild card veteran, Robby Ginepri (World No. 243). Tomic was dressed in his usual Nike duds from head to toe, sporting a yellow Nike Rally Sphere Stripe Polo with Nike White All Court 9 inch shorts. Tomic’s was also wearing the new Nike Vapor 9 Tour Men’s Tennis shoes in the white, armory navy and geyser grey colors. Tomic’s was playing with his usual Yonex VCore XI 98 tennis racquet strung with Babolat VS Thermo 16 Touch tennis string. Ginepri was dressed in Under Armour wearing Propulse 4 Men’s tennis shoes and playing with the Babolat Pure Storm GT.
During the first set both players held serve up to the seventh game of the set. Ginepri broke Tomic after Tomic committed his 3rd double fault of the set. Ginepri powered through with his serve to take a commanding 5-3 lead. Tomic held and then Robby Ginepri proceeded to take the first set 6-4 over Bernard Tomic.
Tomic serves to begin the 2nd set and comes out guns blazing with an ace followed by a lovely forehand winner. The next point Tomic hits a vintage drop shot on Ginepri. Tomic proceeded to roll through the first game effortlessly, this game really showed the talent of Tomic. Each player held serve until Ginepri broke Tomic to take a 3-2 lead. Ginepri did not look back from there and Tomic seemed to mail it in the rest of the set. Ginepri completed the match defeated Tomic 6-4, 6-2 in only 45 minutes.
Visit our website at www.midwestsports.com to get all of the latest gear worn by both Bernard Tomic & Robby Ginepri.
Cincinnati, Ohio (August 10th, 2013)– The Western & Southern Open officially kicked off at 10:00AM where six matches of qualifying went underway. The first session of qualifying matches featured five WTA matches and one ATP match.
On the Grandstand Court, fellow American and World No. 109 Denis Kudla faced off against the Worlds 62nd ranked player, Slovenian Grega Zemlja. Zemlja sponsored by Asics was fully decked out in Asics apparel head to toe. Zemlja shoes of choice were the Asics Gel Solution Speed featuring black and flash yellow. The Slovenian racquet of choice was the Babolat 2012 Pure Drive. His counterpart, Denis Kudla, was using a Tecnifibre TFight 325 for his racquet and he wore a Lacoste Polo with orange and black Asics Gel Solution Speed tennis shoes.
Kudla broke early in the 1st set of the match and took a 2-1 lead. After a pair of holds at 5-3, Kudla breaks Zemlja to take the first set 6-3. The start of the second set Zemlja raced to out an early leading breaking the American in the first game of the 2nd set. Zemlja did not look back from there, taking the 2nd set 6-2.
On to the third and final set, Kudla was looking to rebound after a disappointing second set. Kudola smacked one of his vintage 125MPH serves for a ace to take a 1-0 hold. After a five minute bathroom break after the fifth game of the 3rd set, the 26 year old Zemlja, starting using his experience and took a stranglehold on the match. Greg Zemlja defeated 20 year old American, Denis Kudla 3-6, 6-2, 6-4 and advances on to meet Edouard Roger-Vasselin to earn a spot in the main draw of the Men’s single’s tournament.